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August 2018 Workshop/Webcast: Rich Cober, Ph.D. & Gonzalo Ferro, Ph.D.

  • 08/27/2018
  • 8:30 AM - 12:00 PM
  • The George Washington University, 359 Duques Hall, 2201 G St. NW


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Visualizing Data – Introduction to Visualizing Data Using Modern Platforms for HR Analytics

Rich Cober, Ph.D.

Gonzalo Ferro, Ph.D.
Security and Exchange Commission 


  • Continental breakfast included on-site.
  • Breakfast and networking from 8:30 am - 9 am. Presentation starts at 9 am. 
  • Email questions for the presenter to vp.ptcmw@gmail.com by 12pm ET the day before.
Location: The George Washington University, 
359 Duques Hall, 2201 G St., NW, Washington, DC 20052
Metro Access (Foggy Bottom station) and Parking Available


    In this workshop, Drs. Rich Cober (MicroStrategy CHRO) and Gonzalo Ferro (Securities and Exchange Commission, Personnel Psychologist) will provide an overview of the possibilities available to analysts today for communicating HR data utilizing data visualization tools. Gonzalo will provide an overview of the evolution of data visualization capabilities from Excel based, to desktop based and enterprise-level tools, providing examples of how these tools are used to communicate tactical and strategic information to senior leaders, managers, and employees. Rich will provide insight into how he has applied enterprise analytics tools in his role at MicroStrategy. They will then lead the facilitation of a workshop to learn how to use MicroStrategy’s Desktop Tool to collect, clean, and leverage data to create reporting and analytic dashboards that provide actionable insights for HR and business leaders. The workshop will feature survey data from the Federal Employee Viewpoint Survey (FEVS) as a basis for learning to create simple visualizations (bar graphs, plots, etc.) and combining these to create more interactive dashboards. These form the basis for creating more relevant analytic dashboards that can be deployed within an organization.

    Speaker Bio: 

    Rich Cober is MicroStrategy’s Chief Human Resources Officer. In this role, Rich leads MicroStrategy’s teams responsible for HR Business Partnership, HR Operations, Talent Acquisition, and Talent Management. MicroStrategy employees nearly 2,500 people globally who are supported by members of Rich’s HR team. Prior to this role, Rich worked for Marriott International where he served as a senior HR Business Partner, senior leader within Marriott’s learning organization, and a senior leader responsible for Marriott’s Talent Management Analytics and Solutions (TMAS) Team. Across roles, Rich advised senior stakeholders on People Strategy issues, built plans for designing and deploying HR tools and processes, and built Marriott’s organizational capability through a variety of organizational design initiatives. Rich began his career earning his Ph.D. in Industrial/Organizational Psychology from the University of Akron and has served on SIOP Professional Practice Committee as Chair, was awarded SIOP’s Early Career Contributions award in 2014, and is a Past-President of PTCMW.

    Gonzalo Ferro, Ph.D., is a personnel psychologist in the Human Capital Strategy Group within the Office of Human Resources, U.S. Securities and Exchange Commission. My primary role is Program Manager for SEC’s Employee Engagement Program. My responsibilities include analyzing the SEC’s FEVS data and briefing leaders and employees on Employee Engagement. Gonzalo’s interests are in identifying barriers to employee engagement and organizational performance, as well as utilizing data visualization techniques to help leaders understand and utilize FEVS data. He has been involved in interagency efforts to use FEVS data across government, conducting presentation on the use of data visualization tools to effectively communicate results and drive positive change within an organization. most recently by co-leading an interagency working group focused on identifying ways to use data to inform efforts focused on improving employee engagement. He is a Past-President of PTCMW.

    Note to attendees: Please download a free trial version of MicroStrategy desktop for use during the workshop.  Here is the dataset that will be used during the workshop: FEVs Training Data.xlsx. Thank you!

    Event Sponsored By: 

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